Mark my words - Cthulhu shall rise... at least in the eyes of consumer culture.
You should listen to me - I predicted that zombie culture would reach a critical mass waay back in 2007.
Cthulhu, for those who don't know, is a fictional and ancient evil created by horror maestro H.P. Lovecraft.
Cthulhu lives a very simple existence. He doesn't text during movies, or tell bad jokes, or multitask when he should be giving you his full attention.
All he wants is one thing: the complete destruction of all life, everywhere.
So because he's straightforward and no-nonsense, in 2008 some people thought he'd make a ultimate "transparency" candidate for president. I pitched this story when I was an intern at Slate in 2008.
It didn't fly.
But the strange fascination many have with this guy continues to grow. There are Cthulhu bibs, sweaters, mittens, and more. So keep watching the skies (or the caves). You'll be seeing him on bumper stickers near you very, very soon.